Your complete SEO audit checklist.
A comprehensive manual checklist covering every technical SEO item. Mark each item as Pass, Fail, or N/A — then add failing items to your client’s roadmap for the team to fix.
A hands-on technical review.
Not a crawler — a structured checklist where your team manually reviews every technical SEO element for each client.
Pass, Fail, or N/A
Go through each technical SEO item and mark it Pass if it’s good, Fail if it needs fixing, or N/A if it doesn’t apply to this client’s site. Complete manual control.
Add to roadmap
When items fail the audit, add them directly to the client’s SEO roadmap. Assign them to specific months so your team knows exactly when to fix each issue.
Verify fixes later
After your team fixes failing items, come back to the checklist and update them to Pass. Keep a clear record of what’s been resolved and what’s still outstanding.
Every technical SEO item covered.
The audit covers everything from SSL certificates and canonical tags to structured data and mobile responsiveness. Your team goes through each item one by one, making expert judgments that no automated tool can replace.
- SSL, HTTPS, canonical tags, robots.txt, sitemap
- Page speed, Core Web Vitals, mobile-friendliness
- Structured data, schema markup, Open Graph tags
- Internal linking, redirect chains, 404 errors
- Meta titles, descriptions, H1 tags, image alt text
Failed items become tasks.
When something fails the audit, don’t just note it — take action. Add failing items directly to your client’s SEO roadmap as tasks for specific months. Your team picks them up, fixes them, and you come back to mark them as passed.
- One-click to add failing items to the roadmap
- Assign fixes to specific months in the campaign
- SEO team sees exactly what needs to be fixed
- Return to the checklist to verify and mark as Pass
Share audit results with clients.
Send the completed audit to your client’s portal so they can see what passed, what failed, and what your plan is to fix it. Full transparency builds trust and shows the value of your work.
- Clients see audit results in their portal
- Clear Pass/Fail/N/A status for every item
- Linked roadmap tasks show the fix timeline
- Re-audit to demonstrate progress over time
Frequently asked questions
No. The Technical SEO Audit is a manual checklist — it doesn’t scan or crawl websites. Your SEO team goes through each item, reviews it manually, and marks it as Pass, Fail, or N/A based on their expert judgment.
You can add any failing item directly to the client’s SEO roadmap. It becomes a task assigned to a specific month, so your team knows when to fix it. Once fixed, you come back and update the audit to Pass.
Yes. The completed audit is visible in the Client Portal, so clients can see exactly what passed, what failed, and what your plan is to resolve any issues.
The audit includes 200+ items covering every area of technical SEO: indexing, crawlability, site speed, mobile, security, structured data, on-page elements, and more.
Ready to audit with confidence?
A structured checklist that covers every technical SEO item. No guesswork.
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If you’re seeking an effective way to plan your strategies, execute your to-do lists, communicate progress, and provide results.
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